Cataloging / Cataloguing

Amazon Catalog Management

Cataloging is more than getting products listed. I work on how your products are organized, described, and connected so shoppers can find the right option and your team can manage the range. The work starts with product structure and continues through the listing details that support search and buying decisions.

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01 / Scope

What this service includes

The scope identifies the ASINs, marketplaces, content assets, and catalog changes involved. Product relationships must reflect the actual products and the applicable category rules.

SKU-level catalog audit

Review the range for structural problems, weak positioning, search coverage, and product-level margin constraints.

Parent-child and variation structure

Plan and review product relationships around valid variation options and how customers compare the range.

Product and category positioning

Identify where each product belongs in the catalog and which distinctions need to be clear to shoppers.

Keyword research

Map relevant search terms to product lines and individual listings, with customer intent guiding the priorities.

Listing copy

Develop titles, bullet points, descriptions, and backend search terms that accurately describe the product and address buying questions.

Image and content coordination

Provide direction for listing imagery and supporting content so product information stays consistent across the detail page.

Catalog restructuring

Coordinate agreed catalog updates and review the resulting listings, with a clear record of priorities and changes.

Product line expansion

Plan how new products or categories fit into the existing range, including positioning and listing requirements.

02 / Benefits

What the work is designed to improve

Easier product selection

Make the differences between products and variations understandable to the shopper.

Better search relevance

Align product information and keyword coverage with the terms customers use.

A manageable product range

Give your team a clear structure and a prioritized list of products to improve, invest in, or retire.

03 / Process

From priorities to execution

Map the current catalog

Review product relationships, listing content, performance, and margin information at SKU level.
Agree the changes

Set priorities for structure, copy, and assets. Confirm the product facts and the responsibilities for execution.
Implement and inspect

Coordinate the agreed updates and check the customer-facing listings against the intended structure and content.

04 / Expertise

Work directly with Aleks.

Aleks Migdalovich

Founder, AM Design & Consulting

I've helped 70+ brands over 10+ years, with experience across Amazon Seller Central and Vendor Central.

I've restructured catalogs across home, bedding, allergy, and pet products in Seller Central and Vendor Central engagements. My work connects product relationships with search research, buying behavior, and profitability. For the allergy and pet brand case study, that included parent-child structure, category research, and listing copy across multiple product lines.

My background and approach

05 / Results

Relevant client work

60+

Ranked keywords reported

Leading Allergy & Pet Brand

I structured the range across product lines, rebuilt parent-child relationships for discoverability, and rewrote listings around how customers make purchasing decisions. The published case study reports 60+ ranked keywords and expansion from allergy bedding into pet products.

Catalog work was part of a 5+ year engagement that also included a selling-model transition, keyword research, and margin analysis. These results reflect that combined work.

Read the full case study

06 / Client feedback

What clients say

“Working with Aleks has been a game-changer for our Amazon business. He doesn't just manage campaigns. He thinks strategically about our entire catalog and where the opportunities are. The kind of partner every brand needs.”

Karl Jebailey

Owner, APD

07 / Engagement

How to work together

Each service connects to the AMDC Growth System. We choose the scope around what your business needs.

Inside an ongoing engagement

Catalog architecture is part of Growth Architect. For Growth Engine, I connect advertising decisions to catalog and listing priorities; a catalog rebuild or substantial content project is scoped separately. We agree the products and the work involved rather than assume every catalog task is included.

Compare packages and public pricing

For a focused project

If you need a particular product range reorganized or a defined set of listings improved, we can scope that as a standalone project. I confirm the deliverables and fee before changes begin.

Build a catalog your customers can navigate.

Discuss a catalog project on a free call, or apply for the $500 Profit & Growth Teardown to identify account-wide priorities. The Teardown is credited toward your first month if we work together.

Apply for the $500 Teardown Book a free discovery call

Talk to Aleks directly, not an account manager. No pitch.