AM Design & Consulting Fractional Amazon director

Make Amazon
make business sense.

I help established brands connect their catalog, listings, A+ Content, advertising, and margins into one Amazon growth system.

Strategy led by Aleks Migdalovich. Direct access, from the first conversation.

Book a free discovery call

For a focused project or ongoing support. We’ll discuss the scope together.

Want a broader account diagnosis first?

Explore the $500 Teardown

Credited to your first month if we work together.

Selected brands I've worked with

Surf-fur
Nu Aqua
APD
Paragon
Ruji Naturals
EverydaySpy
Milliard
Status Audio
Nature's Jeannie
Cool Gel
CarLock
SnuggL
Miss Careful
BROQ
Evolved Alchemy
Mixwell
Lush Living
NB Naturals
Wild Water
Zest Tea

How I help

The right work.
In the right order.

Start with the part of your Amazon business that needs attention. Connect it to the rest as the work develops.

Account management

A clear set of priorities across catalog, advertising, inventory, and margins—with direct strategic leadership.

A+ Content

Content strategy, copy, and design coordination. A clear brief for the team producing and publishing your A+ Content.

Catalog management

Product relationships, variation structure, and listing detail that help shoppers navigate your range.

Advertising management

Campaign structure, keyword and ASIN targeting, and ongoing optimization tied to product economics.
Explore the five-pillar Growth System Engagement options & pricing

Selected client work

Different problems.
Documented work.

All case studies

Home & bedding · 2025 engagement

Milliard Brands

Catalog, content, and advertising brought into one operating plan.

The engagement connected product-level priorities with listing redevelopment, A+ Content, campaign structure, and margin analysis.

Read the Milliard engagement

What the work covered

Catalog & listings
Product priorities, catalog structure, titles, bullets, and search terms.
A+ Content & Brand Story
Content redevelopment, creative direction, and coordination with designers and operators.
Advertising & margins
Campaign architecture, search term reviews, and spending decisions informed by product economics.

Surf-fur

Q4 2025 / Advertising

1.69%

ACoS reported

Revenue up. Advertising spend down.

Campaign structure, search term harvesting, and bids rebuilt around the product margins.

Read the work and its context

Leading Allergy & Pet Brand

5+ year partnership / Account strategy

$10M+

Total sales over the partnership

A different selling model. Better profit visibility.

A Vendor Central to Seller Central transition, catalog restructuring, and SKU-level profitability work.

Read the work and its context

Historical results from individual engagements. Scope and measurement context are included in each case study.

Aleks Migdalovich, founder of AM Design & Consulting
Aleks MigdalovichDenver, North Carolina

Your fractional Amazon director

Senior judgment.
A direct conversation.

I'm Aleks. I've helped 70+ brands over 10+ years. I connect the catalog, the buying decision, and the advertising to the economics of your business.

You work directly with me on the strategy and priorities. When the work involves your designers or implementation team, we agree the responsibilities and handoff up front.

More about my background
“Working with Aleks has been a game-changer for our Amazon business. He doesn't just manage campaigns. He thinks strategically about our entire catalog and where the opportunities are. The kind of partner every brand needs.”
Karl Jebailey · Owner, APD
Services

Two Ways to Work Together

Different brands need different things. Some need someone in the account every week making moves. Others need a strategic leader who sees the full picture. Both get me directly.

Amazon Ads Management

Growth Engine

From $4,000/month

$4,000 monthly minimum, or 4% of ad spend when that amount is higher.

I run your Amazon ads, not as a button-pusher, but as someone who builds campaign architecture tied to your margins and growth goals. Weekly optimization, search term strategy, and competitive monitoring are reviewed against those goals over time.

  • Full campaign architecture aligned to margin targets
  • Weekly search term harvesting and negative keyword management
  • Bid optimization tied to real profitability, not vanity ROAS
  • New product launch campaigns and competitive conquesting
  • Listing optimization to improve conversion from ad traffic
  • Monthly performance review with clear next actions
Start with a Teardown
Fractional Amazon Director

Growth Architect

$7,500/month

I become your fractional Amazon director, leading strategy across all five pillars: product-market fit, catalog architecture, consumer psychology, PPC systems, and margin protection. We agree up front what I execute, what I coordinate, and what stays with your team. For A+ Content, I lead strategy, copy, and design coordination while your implementation team handles production and publishing.

  • Weekly strategy calls with direct access to me
  • Product-market fit optimization for the Amazon shopper
  • Catalog architecture and product line positioning
  • Consumer-first listing strategy and imagery direction
  • PPC strategy oversight and margin-aligned campaign direction
  • Launch planning with competitive category analysis
  • Pricing strategy, FBA fee analysis, and margin protection
  • Growth system performance reviews with strategic direction
Book a Discovery Call

Some brands need one. Some need both. Let's figure out what fits yours.

Find the next decision that matters.

Start with a Profit & Growth Teardown: I personally find the exact dollars slipping out of your account and hand you a 30/90-day plan. $500, credited toward your first month if we work together.

Apply for the $500 Teardown Book a free discovery call

Talk to Aleks directly, not an account manager. No pitch.