AM Design & Consulting Fractional Amazon director
Make Amazon
make business sense.
I help established brands connect their catalog, listings, A+ Content, advertising, and margins into one Amazon growth system.
Strategy led by Aleks Migdalovich. Direct access, from the first conversation.
Selected brands I've worked with
How I help
The right work.
In the right order.
Start with the part of your Amazon business that needs attention. Connect it to the rest as the work develops.
Account management
A clear set of priorities across catalog, advertising, inventory, and margins—with direct strategic leadership.
A+ Content
Content strategy, copy, and design coordination. A clear brief for the team producing and publishing your A+ Content.
Catalog management
Product relationships, variation structure, and listing detail that help shoppers navigate your range.
Advertising management
Campaign structure, keyword and ASIN targeting, and ongoing optimization tied to product economics.
Selected client work
Different problems.
Documented work.
Milliard Brands
11-month engagement / Integrated growth
$8.45M+
Total sales during the engagement
A connected growth strategy.
Catalog, listing content, advertising, and margin work brought together in one engagement.
Read the work and its contextSurf-fur
Q4 2025 / Advertising
1.69%
ACoS reported
Revenue up. Advertising spend down.
Campaign structure, search term harvesting, and bids rebuilt around the product margins.
Read the work and its contextLeading Allergy & Pet Brand
5+ year partnership / Account strategy
$10M+
Total sales over the partnership
A different selling model. Better profit visibility.
A Vendor Central to Seller Central transition, catalog restructuring, and SKU-level profitability work.
Read the work and its contextHistorical results from individual engagements. Scope and measurement context are included in each case study.
Your fractional Amazon director
Senior judgment.
A direct conversation.
I'm Aleks. I've helped 70+ brands over 10+ years. I connect the catalog, the buying decision, and the advertising to the economics of your business.
You work directly with me on the strategy and priorities. When the work involves your designers or implementation team, we agree the responsibilities and handoff up front.
More about my background“Working with Aleks has been a game-changer for our Amazon business. He doesn't just manage campaigns. He thinks strategically about our entire catalog and where the opportunities are. The kind of partner every brand needs.”
Two Ways to Work Together
Different brands need different things. Some need someone in the account every week making moves. Others need a strategic leader who sees the full picture. Both get me directly.
Growth Engine
From $4,000/month
Flat fee, or 4% of ad spend if that's higher — so I'm paid to cut wasted spend, not chase it.
I run your Amazon ads, not as a button-pusher, but as someone who builds campaign architecture tied to your margins and growth goals. Weekly optimization, search term strategy, and competitive monitoring that compounds over time.
- Full campaign architecture aligned to margin targets
- Weekly search term harvesting and negative keyword management
- Bid optimization tied to real profitability, not vanity ROAS
- New product launch campaigns and competitive conquesting
- Listing optimization to improve conversion from ad traffic
- Monthly performance review with clear next actions
Growth Architect
$7,500/month
I become your fractional Amazon director. Strategic leadership across all five pillars: product-market fit, catalog architecture, consumer psychology, PPC systems, and margin protection. Not templates. Not playbooks. Custom strategy built on your data, your margins, and your competitive landscape.
- Weekly strategy calls with direct access to me
- Product-market fit optimization for the Amazon shopper
- Catalog architecture and product line positioning
- Consumer-first listing strategy and imagery direction
- PPC strategy oversight and margin-aligned campaign direction
- Launch planning with competitive category analysis
- Pricing strategy, FBA fee analysis, and margin protection
- Growth system performance reviews with strategic direction
Some brands need one. Some need both. Let's figure out what fits yours.
Find the next decision that matters.
Start with a Profit & Growth Teardown: I personally find the exact dollars slipping out of your account and hand you a 30/90-day plan. $500, credited toward your first month if we work together.
Talk to Aleks directly, not an account manager. No pitch.