Amazon consulting / Strategy and hands-on support

Catalog. Content.
Advertising. Connected.

I help established brands connect their catalog, listings, A+ Content, advertising, and margins into one Amazon growth system.

70+ brands helped over 10+ years. Work directly with Aleks Migdalovich.

Discuss your Amazon business

For a focused project or ongoing support.

How I help

The right work.
In the right order.

Start with the part of your Amazon business that needs attention. Connect it to the rest as the work develops.

Set account priorities

Account strategy & oversight

A clear set of priorities across catalog, advertising, inventory, and margins, with direct strategic leadership.

Help shoppers choose

Catalog & listing improvements

Product relationships, variation structure, and listing detail that help shoppers navigate your range.

A+ Content strategy & copy

Content strategy, copy, and design coordination. A clear brief for the team producing and publishing your A+ Content.

Make advertising decisions

Amazon advertising

Campaign structure, keyword and ASIN targeting, and ongoing optimization tied to product economics.
Explore the five-pillar Growth System Engagement options & pricing

Selected Amazon engagement

The work behind the numbers.

Milliard Brands

Home & bedding / 2025 engagement

4.96x

PPC ROAS
reported

January-December 2025

$8.45M+

Reoptimized-category sales reported

January-April 2025

57%

Organic order share reported

January-April 2025

Historical results from combined catalog, listing, A+ Content, advertising and margin work. The reporting periods differ. The engagement did not isolate an A+ Content conversion lift.

Read the engagement and context

What sat behind
the numbers.

Catalog & listings
Product priorities, catalog structure, titles, bullets and search terms.
A+ Content & Brand Story
Content redevelopment and creative direction, coordinated with designers and operators.
Advertising & margins
Campaign structure and spending decisions informed by product economics.

Other engagements have different problems, scopes and reporting periods.

Explore all Amazon results

Engagement options

The support your business needs.

Advertising management or a fractional Amazon director. The responsibilities and scope are agreed before we begin.

Compare services and pricing

Amazon Ads Management

Growth Engine

From $4,000/month

$4,000 monthly minimum, or 4% of ad spend when that amount is higher.

I run your Amazon ads, not as a button-pusher, but as someone who builds campaign architecture tied to your margins and growth goals. Weekly optimization, search term strategy, and competitive monitoring are reviewed against those goals over time.

What's included
  • Full campaign architecture aligned to margin targets
  • Weekly search term harvesting and negative keyword management
  • Bid optimization tied to real profitability, not vanity ROAS
  • New product launch campaigns and competitive conquesting
  • Listing feedback where ad traffic is not converting
  • Monthly performance review with clear next actions
Start with a Teardown

Fractional Amazon Director

Growth Architect

$7,500/month

I become your fractional Amazon director, leading strategy across all five pillars: product-market fit, catalog architecture, consumer psychology, PPC systems, and margin protection. We agree up front what I execute, what I coordinate, and what stays with your team. For A+ Content, I lead strategy, copy, and design coordination while your implementation team handles production and publishing.

What's included
  • Weekly strategy calls with direct access to me
  • Product-market fit optimization for the Amazon shopper
  • Catalog architecture and product line positioning
  • Consumer-first listing strategy and imagery direction
  • PPC strategy oversight and margin-aligned campaign direction
  • Launch planning with competitive category analysis
  • Pricing strategy, FBA fee analysis, and margin protection
  • Growth system performance reviews with strategic direction
Book a discovery call

Some brands need one. Some need both. Let's figure out what fits yours.

Want a broader account diagnosis first? Review the existing Profit & Growth Teardown and its scope.

Explore the Teardown