About
I'm Aleks Migdalovich.
Growth strategy and hands-on work for Amazon, websites and practical AI.
The common thread is making a business easier to understand and run. For websites, I turn an offer into clear pages and useful customer journeys. For AI, I start with a real task, test a focused workflow, and help people use and review it. Each engagement has an agreed scope and a direct working relationship with me.
I run AM Design & Consulting out of Denver, North Carolina. I build growth systems for Amazon brands. Not just ads. Not playbooks. A complete system: product-market fit, catalog architecture, consumer psychology, PPC alignment, and margin protection, all working together. At Milliard Brands, the work included listing rewrites, A+ Content and Brand Story redevelopment, and PPC strategy as part of a broader engagement.
Why I work as a solo strategist, not an agency.
I've seen how agency work can lose its connection to a brand's actual decisions. A client may get a dashboard and a campaign manager while questions about catalog structure, positioning, and product margins remain unresolved.
I decided to do the opposite. I work with a small number of clients and operate as their fractional Amazon director. Every account gets my direct attention. I stay close to each account, with a working cadence agreed in the proposal. When you call, you get me. Not a coordinator, not an assistant, not whoever happens to be on shift.
Why I build growth systems, not just run ads.
Most people treat Amazon PPC like a slot machine. Pour money in, hope conversions come out. That's not strategy. That's gambling. Real Amazon growth requires a system where every piece reinforces the others. That's why I built the AMDC Growth System around five pillars:
- Product-Market Fit: Does your product win on the digital shelf, and does your listing communicate why?
- Catalog Architecture: How your products are structured, positioned, and connected to each other.
- Consumer Psychology: Listings built around why shoppers buy, not just what your product does.
- PPC Systems: Campaign architecture tied to your margins and growth goals, not vanity metrics.
- Margin Protection: Every decision filtered through real profitability. Growth that hits your bottom line.
When all five pillars are managed together, paid and organic performance can be reviewed as parts of the same system. The Milliard Brands case study describes how catalog, content, advertising, and margin decisions were made together. Its reported results reflect combined work, not any one pillar in isolation.
Who I work best with.
Brand owners and manufacturers who have strong products but no strategic leadership on Amazon. You've tried agencies. You've tried VAs. Maybe you've been doing it yourself between everything else. What you need is someone who steps in as your fractional Amazon director and builds the growth system around your products, your margins, and your competitive landscape. See results from brands like yours, or learn about how the engagement works step by step.
If you're looking for the cheapest option, I'm not it. If you're looking for someone who will build the system your brand actually needs, let's talk.
Credentials
Certifications
Aleks holds three Amazon Ads Academy certifications.
Amazon, Amazon Ads, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
Tools & Platforms
Three areas of work
Start with what needs attention.
Frequently asked questions
Can we work together on a website or practical AI?
Yes. Alongside Amazon consulting, I design and build business websites and help small teams put AI tools into specific workflows. We agree scope, responsibilities, review points, and handover before beginning. You work directly with me.
What is a fractional Amazon director?
A fractional Amazon director is a senior-level strategist who operates as an embedded member of your leadership team, providing director-level Amazon expertise without the overhead of a full-time hire. I own your full Amazon growth strategy, from product positioning and catalog architecture to PPC systems and margin protection, while working with a select number of clients to maintain quality.
How many clients do you work with at once?
I limit the number of engagements I lead at one time. I'd rather do exceptional work for a few brands than mediocre work for many. I'll discuss capacity and timing with you before we agree on a scope.
What product categories do you have experience with?
I've managed campaigns across home goods, bedding, pet products, health & wellness, supplements, outdoor gear, apparel, electronics, beauty, and more. The five-pillar growth system principles are consistent across categories. The strategy adapts, the fundamentals don't.
What tools and platforms do you use?
Amazon Seller Central, Amazon Vendor Central, Amazon Advertising Console, Scale Insights, DataDive, Helium 10, Jungle Scout, Sellerise, and Brand Analytics. I choose tools based on what each brand needs, not vendor relationships.
Want to work together?
Book a 15-minute call about your Amazon business, website, or AI workflow. We'll talk through fit and scope.
Talk directly with Aleks about fit and scope.