Results

Real Brands. Real Numbers.

Not hypotheticals. Not projections. These are actual results from brands I've worked with. Every number is verifiable.

Milliard Brands

Revenue in 11 Months 11-Month Engagement

The Problem

Heavily reliant on their SFP badge for search visibility. When they lost Seller Fulfilled Prime eligibility, listings fell hard — BSR above 400K, no organic ranking foundation, products not optimized for search or product-market fit.

What I Did

Stepped in as fractional Amazon director. Built all five pillars of the growth system: product positioning, catalog architecture, consumer-first listings, PPC systems, and margin protection across the entire product line.

The Result

4.96x ROAS. Up to 74% organic order share. BSR from 400K+ to under 7K. The system compounds. Every piece reinforces the others.

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Apparel & Outdoor | Swim Parkas & Hoodies

Surf-fur

1.69%

ACoS Achieved Q4 2025

The Problem

Ad spend pouring into campaigns with no strategic foundation underneath. Rising costs, no structure, spend growing faster than revenue.

What I Did

Rebuilt the strategic foundation. Campaign architecture redesigned from scratch, spend aligned to actual margins, systematic search term harvesting pipeline put in place.

The Result

Revenue increased while ad spend decreased. Organic rankings improved. Margins protected through disciplined, system-driven execution.

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Health & Home | Pet Products

Leading Allergy & Pet Brand

$10M+

Sales Generated Over 5+ Years 5+ Year Partnership

The Problem

Bleeding money through Vendor Central. High revenue on paper but razor-thin net profit margins. No visibility into true product-level profitability. Keyword coverage thin, organic visibility limited.

What I Did

Transitioned from Vendor Central to Seller Central. Built profit margin visibility across every SKU, cut unprofitable products, grew the winners. Deep keyword research via DataDive, consumer-focused listing optimization, and multi-category expansion.

The Result

More profit now than under Vendor Central on equal or less revenue. Hundreds of thousands of units sold per year. 180K+ keyword search volume tracked. Dominant positions across allergy bedding and pet categories.

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Additional case studies available upon request. Some current clients prefer to remain anonymous. I can share anonymized results during our call.

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