Two Ways to Work Together.
Both services are built on the same foundation: the AMDC Growth System. Five pillars working together: product-market fit, catalog architecture, consumer psychology, PPC systems, and margin protection. The difference is scope.
Growth Engine
4% of Ad Spend
$4,000/month minimum
I run your Amazon ads, not as a button-pusher, but as someone who builds campaign architecture tied to your margins and growth goals. Weekly optimization, search term strategy, and competitive monitoring that compounds over time.
- Full campaign architecture aligned to margin targets
- Weekly search term harvesting and negative keyword management
- Bid optimization tied to real profitability, not vanity ROAS
- New product launch campaigns and competitive conquesting
- Listing optimization to improve conversion from ad traffic
- Monthly performance review with clear next actions
Growth Architect
$7,500/month
I become your fractional Amazon director. Strategic leadership across all five pillars: product-market fit, catalog architecture, consumer psychology, PPC systems, and margin protection. Not templates. Not playbooks. Custom strategy built on your data, your margins, and your competitive landscape.
- Weekly strategy calls with direct access to me
- Product-market fit optimization for the Amazon shopper
- Catalog architecture and product line positioning
- Consumer-first listing strategy and imagery direction
- PPC strategy oversight and margin-aligned campaign direction
- Launch planning with competitive category analysis
- Pricing strategy, FBA fee analysis, and margin protection
- Growth system performance reviews with strategic direction
Some brands need one. Some need both. Let's figure out what fits yours.
The Honest Comparison
I'm not the right fit for everyone, and I'll be honest about that. Here's how working with me compares to the alternatives.
| Growth Engine | Growth Architect | Typical Agency | In-House Hire | |
|---|---|---|---|---|
| What you get | Margin-aligned PPC systems + consumer-first listings | Strategic leadership across all 5 growth pillars | Campaign management by junior staff | One person covering everything |
| Who does the work | Me, directly | Me, as your fractional director | Junior account manager on rotation | Your employee |
| Strategic depth | Every campaign tied to margins, positioning, and catalog strategy | Full system: positioning, catalog architecture, consumer psychology, PPC, margin protection | Campaign optimization in isolation | Limited to one person's experience |
| How it compounds | Organic rank grows as paid and organic reinforce each other | Each pillar strengthens the others. Results accelerate over time | Resets every time your account manager rotates | Depends entirely on the hire |
| Cadence | Weekly optimization, monthly strategy review | Weekly strategy calls + ongoing execution | Monthly report | Day-to-day but no outside perspective |
| Commitment | Month-to-month | Month-to-month | 6-12 month contracts | Employment relationship |
| Investment | 4% of ad spend ($4K min). Aligned to your growth | $7,500/month. Senior-level strategy without the overhead | $2,000-$15,000+. No incentive alignment | $5,000-$8,000+ salary + benefits + management |
What you get
Margin-aligned PPC systems + consumer-first listings
Strategic leadership across all 5 growth pillars
Campaign management by junior staff
One person covering everything
Who does the work
Me, directly
Me, as your fractional director
Junior account manager on rotation
Your employee
Strategic depth
Every campaign tied to margins, positioning, and catalog strategy
Full system: positioning, catalog architecture, consumer psychology, PPC, margin protection
Campaign optimization in isolation
Limited to one person's experience
How it compounds
Organic rank grows as paid and organic reinforce each other
Each pillar strengthens the others. Results accelerate over time
Resets every time your account manager rotates
Depends entirely on the hire
Cadence
Weekly optimization, monthly strategy review
Weekly strategy calls + ongoing execution
Monthly report
Day-to-day but no outside perspective
Commitment
Month-to-month
Month-to-month
6-12 month contracts
Employment relationship
Investment
4% of ad spend ($4K min). Aligned to your growth
$7,500/month. Senior-level strategy without the overhead
$2,000-$15,000+. No incentive alignment
$5,000-$8,000+ salary + benefits + management
Agencies work when you need breadth across channels. In-house works when Amazon is your only channel and you can invest in a full-time specialist. I'm the fit when you need senior-level strategic depth on Amazon without the overhead, the contracts, or the account manager roulette.
Questions You Might Have
Ready to Build Your Growth System?
A 15–30 minute call to talk about your brand, what's not working, and whether I'm the right fit to help. If there's alignment, I'll put together a proposal.
Currently accepting new clients for Q2 2026