Advertising Optimization

Amazon Advertising Management

Advertising optimization starts with knowing what each product can afford to spend. build and manage Amazon PPC campaigns around your product margins, customer intent, and growth goals. That means making deliberate decisions about campaign structure, targeting, bids, and budgets, then reviewing whether the sales justify the cost.
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What this service includes

Advertising budgets are separate from management fees. Campaign formats, creative needs, and launch priorities are agreed for the account. Targets depend on your product economics and business goals.

Advertising and margin assessment

Review existing campaigns, product economics, wasted spend, and the targets your margins can support.

Campaign architecture

Organize campaigns by product line, match type, and intent so spend and performance are understandable.

Sponsored ads management

Manage Sponsored Products, Sponsored Brands, and Sponsored Display where appropriate for your goals and account eligibility.

Keyword and product targeting

Build and refine keyword and ASIN targets around relevant demand and the products you want to grow.

Bid, placement, and budget decisions

Adjust bids and spending priorities against performance, product margins, and the role of each campaign.

Search term harvesting

Review search terms weekly and move useful converting queries into more deliberate targeting structures.

Negative keyword management

Reduce irrelevant clicks and prevent repeat spend on search terms that do not fit the product or economics.

Performance reporting and review

Review ACoS, total advertising cost of sales, and performance alongside the wider account. Explain the changes and the next priorities.

What the work is designed to improve

Spend with a purpose

Know what each campaign is meant to achieve and how its budget supports that goal.

Less irrelevant traffic

Use search term reviews and negatives to reduce spend on clicks that do not fit.

Margin-informed decisions

Evaluate advertising efficiency alongside fees, product costs, and total account performance.

From priorities to execution

  1. Review the economics

    Establish the baseline, identify waste, and agree the products and margin targets that guide the work.

  2. Build the campaign system

    Restructure or refine campaigns, targeting, and budgets with a defined role for each.

  3. Optimize and explain

    Manage the account weekly and review results together monthly, with clear reasons for the next changes.

Work directly with Aleks.

Aleks Migdalovich

Aleks Migdalovich

Founder, AM Design & Consulting

I've helped 70+ brands over 10+ years, with experience across Amazon Seller Central and Vendor Central.

I've managed campaigns across categories including home goods, pet products, outdoor gear, and health and wellness. I work directly in advertising accounts and use tools such as Scale Insights and Sellerise to support the analysis and operating cadence. The strategy stays tied to the catalog and real product margins.

My background and approach

Relevant client work

1.69%

ACoS reported in Q4 2025

Surf-fur

I rebuilt the campaign structure, created a weekly search term harvesting process, added negative keyword controls, and aligned bids to margin targets. The published case study reports increased revenue alongside reduced advertising spend by the end of Q4 2025.

This is a historical result for one client and period. It is not a promised ACoS target or an expected result for every account.

Read the full case study

What clients say

“Aleks is incredibly knowledgeable and detail-oriented. He took the time to understand our brand and products, and his approach to PPC was methodical and results-driven. Our ad spend is finally working for us, not against us.”

Jack Lin

Founder, Nu Aqua

How to work together

Each service connects to the AMDC Growth System. We choose the scope around what your business needs.

Inside an ongoing engagement

Growth Engine is the hands-on advertising management engagement. Growth Architect includes PPC strategy oversight as part of broader fractional leadership; the responsibility for day-to-day campaign execution is agreed separately.

Compare packages and public pricing

For a focused project

If you need a campaign review or a defined restructuring project before ongoing management, we can discuss that scope. I confirm the deliverables, handover, and fee before work starts.

Put your ad spend against a clear profit target.

Book a free call about your campaigns, or apply for the $500 Profit & Growth Teardown for a prioritized 30/90-day plan. The Teardown is credited toward your first month if we work together.

Talk to Aleks directly, not an account manager. No pitch.